Corby, Northamptonshire

MarComms - Brand

£35-42k + excellent benefits

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Product Marketing Manager

About The Role

Escape the daily cycle of ‘business as usual’ and grab hold of your chance to own and shape our product marketing strategies, at the very start of a new commercial journey, where we’ll learn together, we'll succeed together, we’ll help to transform lives, together.

You’re likely already in a Product Marketing, Category or Brand related role, but here you won't focus on just one range or category. Here you’ll be taking a holistic view to create product strategies for the entire 1:1 Diet portfolio that aligns harmoniously across our commercial planning framework and incorporates the entire product lifecycle.

Location: Corby, Northants with hybrid working – our Commercial teams typically collaborate onsite with each other on a Monday and Tuesday, there will also need to be flexibility for being on site on other days throughout the week based on business requirements
Role Type: Permanent, Full Time

What will I be doing?
From partnering with our talent team of Product Developers to deliver market, product and competitor insight and integrating yourself into the early stages of our Stage & Gate framework, to creating compelling product activation campaigns along with driving core product activity in line with periodic forecasts and budgets.

You’ll immerse yourself into the world of The 1:1 Diet, developing a deep-rooted appreciation of the role of our passionate network of self-employed The 1:1 Diet Consultants and the dieter’s they support daily. All of which will help you to build pre and post launch plans that transition into annual BAU plans that achieve commercial goals.

Your key areas of focus will include;

Product development – collaborate with NPD and Sales across initial product concept, to naming conventions, and product positioning through to GTM strategies
Lead product launches – develop launch and activation plans including marketing collateral and forecasting
Performance metrics – analyse product sales data, customer feedback and market trends to optimise our product portfolio and realise growth opportunities
Content & Campaigns – partner closely with the Activation, Creative and Digital Marketing teams to plot out a content calendar and create impactful marketing assets across all of our marketing channels

In what is a newly formed role within our Commercial function, you’ve got the opportunity to showcase best practice and how the right product marketing strategies drive commercial growth and opportunity.

Am I the right person for this role?
You’ll be an experienced commercial marketeer with demonstrable experience in a Product Marketing, Category or Brand management role. You’ll be able to showcase how you’ve successfully delivered product launches, creating the GTM strategies and how these are aligned to achieving wider commercial objectives.

Building key, cross-functional relationships will be key to your success, along with patience, tenacity and resilience as you help us carve a new path in our ways of working – transitioning from past practices to the future.

Other key success indicators are;

Understanding of the full marketing mix and multi-channel marketing activity
The ability to analyse market trends and identify commercial opportunity
Campaign planning, delivery and activation
Commercial proficiency
The ability to think pro-actively and not be afraid to challenge the status-quo

About Us

The 1:1 Diet is a leading provider of personalised weight management solutions dedicated to helping individuals achieve their health and wellness goals through tailored nutrition plans and support. Together, we aim to make a difference by transforming lives through effective weight management products and plans.

We're an Employee-Owned company, with the ambition to create long-term ownership value for all our Employees who we call Employee Stakeholders, this comes in many different forms, including our reward and benefits package;

💷 Business Performance Award (bonus) - up to 10% of your salary (up to £3600 of this is tax free!)

📈 Annual Profit Share – a % of your salary, we're employee-owned so it's only right we share our success with you

💰10% Employer Pension Contribution, that's right we'll put 10% into your pension

☀️ Up to 30 days holiday a year with our holiday purchase scheme

🎂 Celebrate your birthday without being at work, take the day off on us!

💟 Healthcare Cash Plan where you can claim £££'s back and potentially avoid waiting times

👩‍⚕️ Bi-annual health check-ups - think of an MOT, but for you, not your car

🍫 Free The 1:1 Diet products, for a nutritionally complete meal when you need it

🍼 Enhanced family leave, for the moments that really matter

Come and support our mission of transforming more people's lives....CLICK TO APPLY NOW!

Recruitment Process:
Following your application, your details will be reviewed by a member of our team. If shortlisted, you'll be contacted for further discussion. Initial interviews will be conducted in the coming weeks, followed by a final stage interview at our Corby HQ.

Apply

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